Alaïa is getting into the game of resale. The Richemont-owned brand is teaming up with the beloved French Re-SEE platform starting with an exclusive sale of Alaïa vintage pieces.
The selection is available exclusively on Re-SEE.com and at La Petite Boutique on rue de Moussy in Paris, Alaïa’s low-key off-season boutique.
In addition to pieces from Re-SEE’s vintage curation, Alaïa’s creative director, Pieter Mulier, has chosen pieces from the Maison that highlight the connection between its history and its contemporary incarnation.
“This collaboration with Re-SEE is a significant initiative to put circularity into action and celebrate the house’s fundamental commitment to fashion that endures, through exceptional craftsmanship and tailoring,” said the CEO of Alaïa, Myriam Serrano, in a press release. “Alaïa’s creations have always been designed and considered timeless pieces – more than just clothes, they are creations that can be kept for a lifetime and passed on to generations.”
Sought after pieces on sale include a Tati dress from Spring 91, leopard and butterfly print pieces also from Fall 91 and a leather zip dress from 1986.
Tati was a collection inspired by the former budget store in Paris and inspired by the catwalk by Naomi Campbell et al. It featured the signature pink and white gingham check fabric paired with the chain. The Tati collection was launched almost 15 years before Karl Lagerfeld’s debut with Swedish chain H&M in 2004.
The selection will be refreshed periodically and, in the future, customers can bring their own pre-loved Alaïa pieces to the Petite Boutique to integrate into the vintage collection available in-store and at ReSEE.
“Since our creation almost 10 years ago, the Alaïa archive has been one of the most successful for us on Re-SEE and also a passion for us at the source. We could not be more delighted to be official brand partners, to be able to offer our customers rich experiences and a direct line to the house. We are honored to celebrate Mr. Alaia’s distinguished legacy, alongside Mr. Mulier’s vision,” said Sofia Bernardin, co-founder of Re-SEE in a press release.
Founded in Paris in 2013, Re-SEE is the brainchild of two fashion veterans, Sofia Bernardin and Sabrina Marshall, of VOGUE and Self Service magazines. A more boutique and curated alternative to Vestiaire Collective, the pieces are sourced from an international network of fashion collectors and industry insiders.
The partnership with Alaïa is the latest in a wave of luxury brands keen to invest in the circular economy and tap into the lucrative secondary market.
In early 2021, Vestiaire Collective launched a partnership with Alexander McQueen. Later that year, Richement’s Net-a-Porter group launched a resale program powered by second-hand platform Reflaunt, which also powers Balenciaga’s recently launched initiative.
Valued at around $33 billion, the resale market is growing four times faster than new luxury according to a report by Bain & Co.