Since bursting onto the scene in 1966 with its original Authentic silhouette, Vans has been at the heart of skateboarding culture.
He has maintained a mainstream presence, recently teaming up with Tony Hawk and fielding a pro skate team that includes Olympians Lizzie Armanto and Pedro Barros, but he has never forgotten his roots, with legendary pros Christian Hosoi and Steve Caballero remaining on the team.
And yet, despite all that star power, if you head down to your local skatepark and take a look, chances are the majority of young groms are wearing Vans.
Since 1974, Mongoose has done for BMX culture pretty much the same thing Vans has done for skateboarding. The brand’s innovative cast aluminum Motomag wheels revolutionized BMX riding, which would explode in popularity for years to come.
Even today, as with Vans, Mongoose builds a talented professional team that includes multiple X Games medalists Pat Casey, Kevin Peraza and Mykel Larrin as well as Olympic bronze medalist Nikita Ducarroz, but it’s also probably the bike. choice for kids at the skatepark.
On August 12, the two brands, along with designer Our Legends, dropped a collaboration that honors each other’s contributions to action sports culture over the decades.
The drop includes special-edition shoes and apparel that pair classic Mongoose colorways with the iconic Vans Authentic silhouette.
The designs of the three Authentic 44 DX shoes in the collection each represent a significant moment in Mongoose history: the 1970s orange and yellow rainbow on black bike graphics and decals, the Americana jerseys in 1980s red and blue checkerboard worn by the Mongoose BMX racing team, and the early 1990s represented by the teal and pink checkerboard design.
All three shoe styles retail for $105 a pair and are available online at Mongoose.com, OurLegends.co, and Vans.com as well as at select Vans retailers worldwide.
The collection also includes two Mongoose long-sleeve t-shirts ($50) and a fleece ($80) that sell for $50 and $80, respectively, whose designs are nods to vintage Mongoose and Vans marketing materials and to bike and shoe designs.
Our Legends Creative Studio Director Chad “Shoes” Blawas said the designer “wanted to pay homage to these two iconic brands with designs that reflect multiple eras.” It’s a collection aimed not only at BMX and skate consumers, but at the lifestyle in general.
In the first quarter of 2022, Amsterdam-based Pon Holdings acquired Dorel Sports, which owns Pacific Cycle, the parent company of Mongoose, along with Schwinn. Since 2004, Vans has been owned by VF
Skateboarding culture has long since detached itself from action sports as a subculture and has become mainstream in the United States, both in the street style of non-skateboarders and in new kids discovering skateboarding. sport. Even though BMX freestyle made its Olympic debut alongside skateboarding at the Tokyo Games last summer, however, it has been much less advertised. That the Mongoose x Vans collection can be a rising tide that lifts all boats is by far the best thing about it.